How do you know it works?

Diet ID was built on the concept of visual pattern recognition, a universally accepted theory in psychology. We humans are really good at making decisions using background (contextual) information to see, organize, and interpret our environment and behaviors. However, we are notoriously bad at recalling details like how often we eat broccoli or how much milk we put in our coffee. Ironically, we have been relying on these memory-dependent methods to assess our diet, leading to relatively inaccurate results. Pattern recognition is more consistent, reliable, and accurate than traditional memory recall.

The tool also evaluates data that you input (such as your dietary preferences, goals, height and weight, age and gender, etc.) using our proprietary algorithm to generate a personalized summary of your diet.

Diet ID is part of a research study with Boston Heart Diagnostics to evaluate acceptance and validate its accuracy. Preliminary results indicate that Diet ID is at least as good -- if not better -- than the Food Frequency Questionnaire, the current benchmark for dietary assessment in nutrition research. We also have learned that people much prefer Diet ID to other methods because it’s quick, fun, and easy to use.